What, you’ve never heard of Frute Brute and Fruity Yummy Mummy? To a certain population that grew up in the 1970s and ’80s, the return of these cult-favorite monster-themed cereals—in vintage form, no ...

Remember the joy of getting a box of your favorite cereal and finding a toy surprise inside? It didn’t matter if it was a 3D baseball card, baking soda toy submarine, glow-in-the-dark plastic monster ...

Over the last few years, the global collectible market has surged in popularity. In the early 2020s, prices of Pokémon cards, classic cars, and sports memorabilia skyrocketed, and we saw billions of ...

Cereal has had a spot at the breakfast table for decades, but longtime favorites such as Cheerios and Frosted Flakes are the exception, not the rule. So many cereals have come and gone that many ...

Do you remember racing your siblings to the kitchen to dig through the cereal box for a toy? Those vintage cereal box prizes might be worth a cool mint today. The launch of cereal box prizes excited ...

The Fantastic Four: First Steps arrives in theaters on July 25th, and General Mills is taking fans back to the ’60s with a Walmart exclusive retro edition of their Lucky Charms cereal. The box ...

For over fifty years now, General Mills’ Monster Cereals have been a staple of American culture. These days, they are only a seasonal offering, coming out exclusively around Halloween time. Now, via ...