The value of strong questionnaire design, complemented by the task of high-quality sample development, is not fully appreciated. Too often researchers relegate those two essential building blocks of ...

In 1997 questionnaire research was viewed by many scientists (including myself) as soft science and an “easy way to a quick publication”. The principles underlying high quality questionnaire research ...

Effective market research depends on a clear, well-defined set of questions. You could spend large sums of money carrying out a research project, but, if you ask the wrong questions or if respondents ...

Some consider responding to survey questions as a sophisticated cognitive process whereby respondents go through, often iterative, steps to process the information provided to them by questions and ...

If you want to better understand your customers, you may find yourself thinking about putting together a short questionnaire. You might, for example, want to know how satisfied your customers are with ...

Survey data in this report are based on Pew Research Center surveys conducted with a nationally representative sample of Hispanics. Differences between groups or subgroups, such as foreign-born and ...

In this chapter, the panel considers issues of design and development of key methodological aspects of the Agricultural Resources Management Survey (ARMS), focusing on the sample frame for ARMS, the ...