It started out so well. Eight years into its 10-year partnership with Reebok, CrossFit Inc. is taking its brand partner to court. The popular fitness training program on Thursday filed suit against ...

REEBOK PARTS WITH CROSSFIT: Reebok will not be renewing its deal with CrossFit, after controversial remarks tweeted by CrossFit founder and chief executive officer Greg Glassman. Replying to a public ...

A single tweet from the founder and CEO of CrossFit has prompted Reebok to announce it will end its relationship with the fitness network by the end of the year. Greg Glassman, who founded the ...

Reebok is dropping its partnership with CrossFit over CrossFit CEO Greg Glassman's tweets about George Floyd and the coronavirus lockdown, although Glassman has since apologized. Glassman got in ...

It's no secret that Reebok and Nike have a little back and forth going on that stems from the former's power over the CrossFit scene. Nike fired the last missive, issuing its Metcon 1 "high intensity ...

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Greg Glassman, the creator of the fitness regimen CrossFit, didn't become one of the most powerful people in the fitness business by being coy. On Sunday's 60 Minutes, the brash executive behind the ...

While it might seem like the hot CrossFit brand emerged out of nowhere, it began back in the 1970s when former gymnast Greg Glassman created a scalable strength and conditioning program suitable for ...

CrossFit, the largely grassroots-fueled fitness trend, is getting its first major marketing injection from its partnership with Reebok, with a new TV campaign that kicked off during the weekend’s ...

There is a disconnect built into the way that footwear design works. It’s no secret that the people designing signature basketball sneakers or the next generation of runners aren’t necessarily avid ...

A series of tweets by CrossFit CEO and founder Greg Glassman has prompted affiliated gyms and a major sponsor to cancel their partnerships with the fitness regimen. On Saturday evening, the ...

CrossFit has become one of the most popular fitness organizations over the last decade, but the organization is now facing severe backlash from affiliate gyms, members, and its top sponsor, Reebok, ...