Google’s John Mueller offered insights about how Google treats a popular black hat link building trick. His answer deflated the benefits of the strategy and also gave insights into how Google’s ...

In a Google Webmaster Hangout, Google’s John Mueller answered if redirecting affiliate links was a bad practice. He answered the question then offered what he felt was a better way to deal with ...

Hyperlinks pointing to pages that don't exist on your site are known as broken links. If a user clicks on such a link, they get a 404 error page. Fixing broken links ...

A website can lose not only visitors but search engine rankings as well if the search engine is not able to follow URLs to that site. It is therefore essential to get the redirects correctly in place.

Spammers are abusing ill-configured U.S. dot-gov domains and link shorteners to promote spammy sites that are hidden behind short links ending in”usa.gov”. Spam purveyors are taking advantage of ...