Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, ...
Audiobook publisher Brilliance Audio announced plans to add two-dimensional QR Codes—a coded “Quick Response” graphic linked to audiobook content—to its packaging that will allow consumers to ...
A startup called Lisnr wants to replace NFC and QR codes with a new technology that sends data over audio — a communication protocol it’s calling Smart Tone. The technology it’s invented can be used ...
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