Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their public, according to the Public Relations Society of America. Small ...

Public relations describes the various methods a company uses to disseminate messages about its products, services, or overall image to its customers, employees, stockholders, suppliers, or other ...

Opinions expressed by Entrepreneur contributors are their own. Public relations campaigns like the one that helped “sell” the Gulf War have gained criticism for deliberately altering perceptions.