More and more companies are using promotional tools including sweepstakes, skill contests, and hybrid versions thereof. The rise of social media, user-generated contests and mobile marketing vehicles, ...

UW’s Ph.D. in marketing and management prepares grads for fulfilling careers in research and academia. We pride ourselves on offering students a supportive environment with close-knit peers and ...

The case of trade promotions management reminds me of the quote by Rutherford,-“We are drowning in information and starving for knowledge”. A lot has changed in terms of importance given to trade ...