Macworld It’s no secret that Apple isn’t a cheap brand. While the company sells relatively affordable “SE” and “e” variants ...

The first Apple products of 2025 might arrive sooner than many of you thought they would. While we expected the company to hold a spring event, it might focus on press release announcements instead.

Apple is preparing to unveil a glut of cheaper products in the first few months of 2026, according to a new report. This ...

There are a number of new Apple products on the horizon, but it's looking increasingly unlikely that any of them will launch ...

Apple announced the new M5 chip on Wednesday, introducing new performance gains. Apple is pushing this chip's AI capabilities, such as for running diffusion and large language models directly ...

Apple skips updates for Apple TV, AirTags, and HomePod Mini in 2025, sparking concerns about their future relevance and ...

Whether you love it or hate it, you can’t escape the behemoth that is Apple. Founded in 1976, the technology company introduced products that changed the way we work, how we communicate with each ...

Apple Inc. has eliminated dozens of sales roles in a bid to streamline the way it offers products to businesses, schools and ...

I was thrilled this week when Apple issued a press release announcing that its original film, F1 The Movie, starring Brad Pitt, would make its streaming debut on the company’s video service December ...

Apple (AAPL) has reduced staff positions across its sales teams to streamline its processes in offering products to schools, ...