A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common ...

Last year, a surplus of inventory left retailers and CPGs scrambling to save their margins. Now, planners are working overtime to get their strategies right. But we’re still in a highly unpredictable ...

A marketing strategy is simply a clear statement on how a marketing professional intends to present a product to the public, taking into account the target audience, product benefits and marketing ...

Choosing the right mix of products to sell in a retail store requires more than picking items with the best sales potential. Some products are magnets that bring customers into your store, others have ...

Great companies can create products that fail. But why do companies fail at new products? Too often the cause of these failures is not tactical but strategic. An insufficient product strategy will ...