It’s a common misconception that marketing only becomes involved in the last stage of a medtech product’s launch. In actuality, medtech marketing is – or should be – collaborating throughout the ...

I think it’s rare when someone sticks to the career they started with when they entered the workforce. It’s certainly not the case for me, as I’ve bounced around a bit between sales, marketing and ...

If you are the product marketing head of a B2B company, you must already be using a lifecycle management software for managing the various stages of a product’s lifecycle. This includes product design ...

"A data product is a self-contained, ready to consume data solution that we organize to solve a specific business problem," said Aminul Khan, global head of marketing data strategy and data ecosystem ...

From a marketing perspective, knowing the various stages of a product’s lifecycle can be very useful in determining the kind of inbound marketing strategy to deploy. There are four primary stages in ...

Meet Cycle, a French startup that is building a collaboration tool for product managers where they can collect data from various tools, work on the next product iterations and close the feedback loop ...

Jeff Tompkins is a writer and teacher of English as a Second Language living in New York City. He was born in Hartford, Connecticut, in 1967 and was educated at Brown University and University College ...