Most organizations believe their challenge is explaining what they do. In reality, the harder and more important work is shaping how they’re understood.

April Dunford knows a lot about positioning from a career that has involved leading teams at big name tech firms such as IBM, Siebel and Sybase, as well as a number of start-ups. She shares her ...

Effective positioning is crucial for creating a strong, differentiated brand that resonates with your target audience. Mastering the art of positioning can significantly enhance your marketing ...

Opinions expressed by Digital Journal contributors are their own. Navigating a crowded market requires more than domain expertise — it demands strategic product positioning and messaging. Both are ...