Add Yahoo as a preferred source to see more of our stories on Google. The middle of the West Texas desert might be the last place you would expect to find a Prada store — and that’s exactly what the ...

Fashion brands are transforming a utilitarian construction requirement into a building-scale branding opportunity. New York City’s famed Fifth Avenue is best known for its sparkling, fantastical ...

Sitting along a barren Texas highway in the middle of the desert is a lonely Prada storefront — but get closer and you'll see the store is not exactly what it seems. Prada Marfa, the brainchild of ...

DALLAS — This story was originally published by our content partners at the Dallas Business Journal. You can read the original version here. After much anticipation ...