HAMDEN, Conn. (WTNH) — Games can be much more than just for fun. Dr. Elena Bertozzi is a Quinnipiac University professor of game design and development and the chair of the visual and performing arts ...

Positive behavior change is so hard to maintain because most behavior is habituated, running on autopilot, while we think about other things. Under stress, all animals, including humans, are likely to ...

Contingency management (CM) is a behavioral therapy technique that encourages beneficial behaviors by giving rewards or positive reinforcement. CM incentivizes certain behaviors and discourages ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Today may be the day when you make a resolution to improve some aspect of your life. Making a positive change can happen at any time, but since now might be when many of you are contemplating a new ...