In recent years, the concept of a "phygital" business model has emerged as a new approach to bridging the gap between physical and digital fashion. The term "phygital" refers to a business model that ...

Attention retailers! Are your stores ready to get phygital? A successful phygital retail strategy blends the useful elements of the in-person customer experience into the digital sphere ...

Technology is evolving rapidly. As a result, we are beginning to see the implementation of phygital goods and experiences from brands across various industries. But what exactly does phygital mean?

Set amid a backdrop of rising prices, fierce competition, and fragmenting traditional sales channels, both retail and CPG companies are in a race to edge out their competitors. Their not-so-secret ...

As in-store shopping continues its comeback, the discussion about the effectiveness of e-commerce versus physical stores will continue. To cater to the varied preferences of customers, retailers can ...

Leading Turkish-born home and lifestyle brand Karaca brings its new home and kitchen experience to London’s busiest shopping ...

Picture the scene: You're out shopping for a new outfit and trying on items in the changing room, but you need a different size. Sound familiar? Now imagine a future where you don’t have to pluck up ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Just when we thought the pandemic had changed our shopping behavior forever and that ...

The line – however slim – that existed between in-store and online retail experiences was eliminated during the COVID-19 pandemic. The line — however slim — that existed between in-store and online ...

The retail landscape has dramatically changed over the last few years, and one emerging trend appears to be here to stay. Phygital retail experiences, in which physical elements and technology coexist ...

Coop Fresh is known as a phygital store, which means that it provides the experience of going out to a physical grocery with the ease and convenience of online shopping. I first heard of COOP Fresh ...