In the ever-evolving terrain of consumer experiences, a buzzword has taken the stage to encapsulate the fusion of physical and digital realms — Phygital. This innovative concept marks the seamless ...

Technology is evolving rapidly. As a result, we are beginning to see the implementation of phygital goods and experiences from brands across various industries. But what exactly does phygital mean?

DETROIT, MICHIGAN - August 21, 2025 (NEWMEDIAWIRE) - For the past few years, the word phygital has been popping up everywhere - on conference stages, in tech articles, and in countless PowerPoint ...

The shift from physical to e-commerce swung us from one end of the pendulum to the other, but an era of embracing phygital brings balance back and welcomes what both sides have to offer. The Fast ...

“Phygital” experiences, which merge the physical and digital world, are not just for ease but to enhance and enable connections that span both online and offline spaces. The digital age promised ...

The pandemic has exposed one fundamental, seemingly contradictory reality: people like to shop online, but they also crave in-person experiences. This era has also made clear that there’s an answer to ...

As in-store shopping continues its comeback, the discussion about the effectiveness of e-commerce versus physical stores will continue. To cater to the varied preferences of customers, retailers can ...

From digital twin to building information modeling (BIM), the blending of the physical with the digital is nothing new in the manufacturing world. What is new, however, is a growing expectation among ...

In the final 50-day stretch before the Games of the Future 2025, the phygital sports movement is reclaiming the global stage as Abu Dhabi will host the six-day festival starting 18 December, ...

For the past few years, the word phygital has been popping up everywhere—on conference stages, in tech articles, and in countless PowerPoint slides. It's a mashup of "physical" and "digital," ...