Phygital is the term that describes two very different but equally important experiences - physical and digital. It aims to maximise the experience of customers. Digital has no longer remained just a ...

By combining online and offline signals, brands can gain the visibility needed to focus budgets where they need consideration ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The past 18 months changed everything about how you market your products and services. You ...

Businesses face mounting pressure to impress increasingly finicky customers, as more than 70% expect personalized interactions. And if customers don’t receive the anticipated custom-made experience, ...

Technology is evolving rapidly. As a result, we are beginning to see the implementation of phygital goods and experiences from brands across various industries. But what exactly does phygital mean?

The model of phygital service is novel, mirroring the dynamism of the emerging digital technologies that facilitate it in the first place. Phygital marketing entails designing a consumer journey that ...

Omnichannel attribution is the process of tracking and analysing customer interactions across both online and offline channels to understand how each contributes to a purchase decision. For brands ...

Omni-channel marketers should be excited about the phygital dimension. It’s a hybrid playground, and as Amrita Chowdhury, president of DY Works point out; “People move seamlessly between the physical ...

The FINANCIAL — Faced with an unprecedented crisis, brands had no choice but to redefine their strategy and find new ways to stay the course and keep in touch with their customers. One marketing ...

In South Africa, where digital adoption accelerates daily, yet physical connection remains vital, phygital marketing represents the next frontier of brand experience. It’s about merging the immediacy ...