Persuasive and effective business communications are the foundation of any successful organization, regardless of size, industry or geography. The ability to be persuasive and effective in achieving ...

Not everyone is naturally a great communicator. In fact, almost all great communication -- persuasive, engaging, inspiring -- is made, not born. It requires preparation, skill and practice. Of course, ...

Dynamic communication skills are one of the keys to personal and professional success that I discuss in Straight Talk for Success and 42 Rules to Jumpstart Your Professional Success. If you want to ...

Persuasive communication examines how messages are crafted and delivered to influence attitudes, preferences and decision-making in consumer contexts. Central to this field is the notion that ...

Email persuasion is about what you say and when you say it. Aspects such as the day of the week, frequency of communication, consistency in tone and the right amount of simplicity all factor in our ...

We all aspire to be better communicators. We all know that communicating well will help us accomplish our goals, impress our colleagues and our superiors and generate business. We all want to feel ...

What does ancient Greek rhetoric have to do with today? Perhaps we don’t recognize it with its official title, as it is more commonly referred to as the art of persuasion. Often, when we learn or ...

Every human interaction comes down to communication—how to argue persuasively, create a message that matters, and make decisions rooted in your values. These are the skills you can walk away with ...

Your influence as a leader–to change how someone thinks, improve their job performance, discard a harmful habit, master a challenging situation, restore a broken relationship–can literally save ...

Narrative persuasion in health communication harnesses the power of storytelling to influence attitudes, beliefs and behaviours related to health. Unlike expository or statistical presentations, ...

The ability to persuade is crucial in the business world. On a day-to-day basis, you need it to convince employees to work toward company goals or to persuade colleagues or clients to consider your ...