Who’s paying for these Perplexity ads?

Earlier this week I wrote about the social media “clippers” that get paid to semi-covertly promote podcasts, TV shows, and other media through anonymous accounts. One of the clipping campaigns was for ...
The News International

Snap cancels $400 million Perplexity AI mega deal amid ad revenue pressure

Snapchat's founder company, Snap, recently took a bold step by ending a $400 million mega-deal with Perplexity AI. The ...

Perplexity’s AI answering engine is not coming to Snapchat after all

Snapchat has walked away from its Perplexity AI search plan, raising fresh questions about how much AI users actually want ...
Digiday

Perplexity has offered ads for half a year — marketers already want scale

It’s only been six months since Perplexity launched its ad business, but advertisers are already hungry for it to grow up fast and prove it’s more than just another shiny object. Six media buyers ...
AOL

EXCLUSIVE: Google Rebuilds Ads For AI, Perplexity Signals A Premium, No-Ad Future

The AI search race isn't just about answers anymore—it's about how to make money from them. And while Alphabet Inc. Google is leaning into ads as the next evolution of search monetization, Perplexity ...
adexchanger

Perplexity Takes Its AI Search Engine Out On A Shopping Trip

Despite many consumers having experimented with these products, they have yet to reliably change their consumption habits. The emerging category of generative AI search engines, including ChatGPT, ...
NBC Washington

Perplexity AI plans to start running ads in fourth quarter as AI-assisted search gains popularity

Perplexity AI, the artificial intelligence startup that has been embroiled in controversy due to accusations of plagiarizing content from media outlets, plans to start running ads on its search app in ...
adexchanger

Threads Will Have Ads Next Year; Perplexity, Gen-AI Search Engine, Already Does

When Facebook first took off, Co-Founder and CEO Mark Zuckerberg wrestled with when to sacrifice ineffable coolness and organic popularity with advertising. For Instagram Threads, the text-based ...
Ad Age

OpenAI’s Super Bowl ad vs. Perplexity’s Cybertruck activation—how the AI startups are competing at the Big Game

Skincare brand Bubble is featuring Leighton Meester for her cross-generational appeal. Two of the most popular AI startups are battling for attention at the Super Bowl this weekend with splashy ...
MediaPost

Perplexity Working On AI Ad Model Based On 2 Principles

Perplexity AI, an artificial intelligence (AI)-powered search engine, plans to add advertising to its "ask engine." It's just not quite ready, yet. "We are exploring potential advertising options ...
Search Engine Land

Perplexity expands publisher ad revenue sharing program

Perplexity, an AI-powered search engine, is broadening its publisher program. It added outlets like Los Angeles Times, Adweek and The Independent. Participating publishers will share ad revenue and ...