Forbes contributors publish independent expert analyses and insights. Kian Bakhtiari writes about Gen-Z marketing and social impact. Performative males have emerged as the archetypal Gen-Z meme. The ...

As a new archetype gains traction, contests in Seattle and New York have found some men embracing the label — and signifiers like books, records and Labubus. By Alisha Haridasani Gupta and Nicole ...

If you’ve been lucky enough — or unlucky depending on your frame of mind — you may have seen a certain breed of tote-bag-carrying men roaming the streets, their numbers growing alarmingly. You can ...

We’ve had posers, scene kids, hipsters, the “m’lady” phenomena, and now, well into the 2020s, it appears to be the era of the performative male. Society has been calling out and labeling ...