Marketers that are playing in the paid-search arena have undoubtedly recognized the increasing bid amounts required to generate impressions brought on by increased competition. According to a recent ...

It seems our attention spans are getting shorter by the day. And it's no surprise when you think about it: We're living in a time when we're continually overwhelmed by unsolicited content and a ...

Opinions expressed by Digital Journal contributors are their own. When marketing your business online, you’ll most likely be using paid and organic search. Paid search typically consists of ...

"Should I focus on organic marketing or invest in paid ads?" I get this question all the time from both startup founders and small businesses owners I mentor, train or help at my agency. Many of them ...

Ranking No. 1 is still an accomplishment, but by now, most SEO professionals understand that it doesn’t mean what it once did. Search in 2026 is messy, multi-surface, and sometimes more passive than ...

Treating search visibility as digital capital turns SEO from a cost center into a compounding asset that drives sustainable ...