Those with an affinity for cooking likely are familiar with sunflower seed oil. It's healthy, nearly tasteless, and happily adopts most any flavor you like. It will also make your tires stop better in ...

GREENVILLE, S.C. — Michelin North America Inc. is launching the e.Primacy All Season tire to meet the evolving demands of drivers who prioritize efficiency. "As the market continues to change with the ...

Michelin has introduced the e.Primacy All Season tire, designed to meet the needs of drivers seeking efficiency. The company states that the new tire is intended to improve fuel economy and extend the ...

The new ad features the Michelin Primacy MXM4 tire, which Michelin claims can help drivers stop their cars up to 29 feet shorter than on Goodyear Assurance ComforTred Touring Tires. The new ad will ...

What's in a name? If it's embossed on the sidewall of a tire, a lot. The best tire brands work hard to preserve their decades-long reputations. The ride, handling and safety of your vehicle depend ...

The biggest difference between Michelin's most sustainable tire yet and its more conventional rubber is that there's no difference. That's the lesson I'm learning while braking hard into the notorious ...