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Just as “Black Panther” marketing reaches a crescendo, the brand hype has started for the year’s next mega-blockbuster, “Avatar.” Mercedes-Benz debuted a co-promotional campaign with the sci-fi sequel ...

Mercedes-Benz could not have missed the opportunity to be a part of something great, as James Cameron’s Avatar sequel, The Way of Water, is about to hit theaters. And, along with the AVTR concept, the ...

Mercedes-Benz attempts to portray the "art of creating desire" with a strategic co-promotion campaign with the upcoming movie "Avatar: The Way of Water." To kick things into gear, the car manufacturer ...

German automaker Mercedes-Benz has a unique collaboration with 20th Century Studios and the Avatar movie brand - with a theme of technology, innovation, sustainability, and mobility of the future. The ...

Add Yahoo as a preferred source to see more of our stories on Google. Unlike other tentpole promo partner campaigns, the filmmaking team behind Avatar 2, read director James Cameron and producer Jon ...

Add Yahoo as a preferred source to see more of our stories on Google. The Vision AVTR concept was unveiled at CES earlier this year, but most assumed the fantastical four-wheeler would never see the ...

Mercedes-Benz has delivered high-tech showstoppers at CES for a decade now. This year, it brought the Vision AVTR, a collaboration between designers for Mercedes and the 2009 blockbuster film Avatar.

LAS VEGAS -- Mercedes-Benz laid out its vision to transition from automaker to purveyor of mobile experiences at a glitzy keynote address at the Park MGM late Monday night. The German luxury automaker ...