Why should women have all the fun? Men, too, are discovering the pleasures of beauty salons and skincare regimens driving the ...

Men’s makeup is emerging as one of beauty’s most lucrative growth areas, fueled by Gen Z men, social media and shifting attitudes toward masculinity. Global men's grooming sales are expected to climb ...

In the last two years, the bathroom mirror has stopped being the domain of women. Young men — armed with skincare serums, hair-growth devices and ever-expanding fragrance drawers — are rewriting the ...