On a small smartphone screen in a tier 3 town in Uttar Pradesh, a woman scrolls through a catalogue of sarees priced lower than a movie ticket. She selects a couple of them, shares it on WhatsApp and ...
Meesho’s in-house logistics, cheaper ad rates, lower commissions as well as strong presence in Tier 2, Tier 3 markets are all huge draws for D2C brands, compared to Amazon, Flipkart The ...
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