As the consumption and production of matcha has grown globally, there is a matcha shortage within Japan. Soon the consumption ...

Record temperatures in Japan have curbed matcha green tea production this year, straining supplies and driving prices to ...

Jillian Hermanowicz, chief marketing officer at Vibrant Ingredients, Lake Mary, Fla., describes the consumer trends ...

If you’ve noticed matcha prices nearly doubling in recent years, you’re not alone. Demand for the Japanese green tea powder has recently surged thanks to social media, making it harder — and more ...

Matcha tea is the latest crave in the Indianapolis area and in this month's Taste Test, we detail three of locales that must ...

Following the launch, the brand plans to pursue further expansion across several US cities.

Explore the growing global obsession with matcha and ube, two vibrant ingredients transforming modern desserts and café ...