Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

Opening a gift shop gives you a way to enchant customers with the unique items you offer. But there's more to owning a gift boutique than just finding and putting beautiful products on display. That's ...

Those who are just starting a business can be confused by the differences between a marketing plan, marketing strategy and marketing campaign. Understanding the need for a marketing strategy in your ...

Conversations about pricing can be uncomfortable, but they're a necessity for every marketer. Figuring out how to broach the topic tactfully—in a way that actually encourages prospects to become ...

Learn how to write a business proposal in our guide covering business proposal examples, tips, and best practices. Many, or all, of the products featured on this page are from our advertising partners ...

The marketing of food and beverages to children has become a hot button issue. Federal regulatory agencies, under the auspices of the Interagency Working Group on Food Marketing, and the food industry ...