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A systematic marketing planning process can be adapted to a wide variety of challenges, from launching a new firm or practice area to repositioning an existing firm. Here is a brief overview of the ...

As the CEO of a digital marketing agency that promotes a wide range of products and services to a diverse clientele across the country — from small businesses to Fortune 500s, we have seen it all.

The old sports adage “no pain, no gain” can also be applied to effective marketing management. As a marketing consultant and professor, I often witness a lack of it. Marketing management, at least at ...

Marketing nirvana is rarely a place that B2B marketers inhabit. Here, Liz High explores seven basic steps you should follow whether you’re a small start-up surviving on a shoestring or a global ...

Not all marketers think in terms of processes. Those little routines and steps that you go through for everything from updating the CRM system to approving a campaign. In white collar, professional ...

A clearly defined purpose must infuse everything you do—from lead generation and the customer journey to sales and marketing. When you can accomplish that infusion, you are able to increase ...

If you made it through all three years of law school, passed the bar exam and are now practicing law, you probably already realized that there are plenty of things law school did not teach you. How to ...