In an earlier post, I presented the 5 steps in creating a marketing information system, but today I’d like to take a step back to discuss the impact of a marketing information system on sound ...
Firms that successfully compete in today's ruthless business climate are naturally inclined to focus on customer needs. Because they are customer-focused, successful firms are also inherently more ...
Management information systems (MIS) create the link between information-gathering and decision-making. Most management information systems provide enormous data processing and reporting power, and ...
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