Everyone wants to get consumer behavior back to “normal,” but normal is not coming back, if it was ever here. So what do retailers and brands have to look forward to from consumers in 2024? Here are ...

Explore the best marketing campaigns in history! Learn brand strategy, marketing analysis, and consumer behavior from top ...

Marion Bernard, Head of Marketing for Google and YouTube Ads in France, points out that nostalgia has evolved from being just ...

Forbes contributors publish independent expert analyses and insights. Rob Salkowitz is an Eisner-nominated comics journalist and author. A new survey of nearly 300 top marketers at for-profit US ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Recent studies in the field of wine research indicate a multifaceted picture in which consumer behaviour is increasingly influenced by sustainability concerns, cultural perceptions and diverse ...

Explore how changing consumer expectations are reshaping digital and AI architectures, driving businesses to innovate faster ...

The retail landscape is in flux. What may have worked for retail marketers just a few years ago may no longer have the same impact today. Why? Buyer journeys are evolving, spending habits are shifting ...

Hamza Khan is a partner at McKinsey & Company. As governments gradually remove pandemic-induced restrictions, there’s a sense that we might be on the verge of returning to “normal.” That is unlikely.

Anne Jarry is director of marketing at Selligent Marketing Cloud. There is no doubt that, in the past year, changes to consumer behaviour have occurred faster and more extreme than ever before.

Imagine walking into your favorite store. As you stroll through the aisles, a particular product catches your eye. You feel an inexplicable pull toward it, almost as if it’s calling out to you. You ...

While there appears to be no end in sight to the tumult of the retail landscape, behavioral science reveals that much consumer behavior is actually durable and predictable. And while behavior is ...