The original creature bait, its action and bulk make it stand out in water that closely resembles chocolate milk, so it’s easy for bass to find. A perfect profile and attractive action that doesn’t ...

A pair of longtime friends and fishing buddies from Shady Grove have been reeling in customers since 2017 with made-from-scratch lures, including the fan-favorite, “Punisher.” ...

The fishing world is full of alpha-dog-type thinkers, so lure design collaboration isn’t always easy, but on those occasions when egos get suppressed, everyone wins ...

Swimbaits are great fish catchers, but it takes a lot of work to wring out their potential. A swimbait is a long, soft plastic lure with a deep belly that tapers sharply to a wide, paddle-shaped tail.

Most of the baits that we can buy in our local tackle shop are brightly coloured, and distinctly at the ‘warm’ end of the spectrum. Reds, oranges and yellows dominate, whether you are buying boilies, ...

Here’s a breakdown of the best lures the top 10 anglers used to end up at the top of the leaderboard at the Lake Hartwell Bassmaster Elite event. Rookie Paul Marks used several different variations of ...

Don’t let the simple appearance of a Senko worm mislead you. After many years of steady tournament use, this plastic worm has long been one of the best bass lures. The Senko and its twin, the YUM ...

6th Sense lures started with hand-painted crankbaits while founder Casey Sobczak was a student/fisherman at Stephen F. Austin State University, but has grown to offer fishing gear across a wide ...

Anglers are putting springtime tactics to the test during the high water level, said Reese Jones at Hook, Line and Sinker in Rogers. Try for black bass with plastic worms, swim baits or spinner baits ...