As anxieties run high throughout the media business, MSNBC’s Ari Melber sees the positives in the channel’s pending spinoff from Comcast, meaning that NBC News no longer will be a sister organization.

“MS NOW’s offering aims to lean into the fandom of its progressive personalities more than live news…The membership is heavily focused on building moments where MS NOW’s progressive community can ...

In a sweeping brand shift tied to Comcast's plan to spin off most NBCUniversal cable networks, MSNBC will adopt a new name—MS NOW, short for 'My Source News Opinion World'—and shed the iconic peacock ...