Forbes contributors publish independent expert analyses and insights. I am the Kester and Brynes Professor at Columbia Business School and a Chazen Senior Scholar at the Jerome A. Chazen Institute for ...

Researchers have reached an agreement on how best to measure the severity and impact of Long COVID by identifying a “Core Outcome Measure Set” (COMS). The research, published in Lancet Respiratory ...

For much of the digital advertising era, the industry has raced to the bottom on price and quality. But in the past five years, more advertisers have been explicitly incorporating media quality into ...

The Long Beach City Council made some changes to its municipal code during a special meeting on Thursday, Dec. 12 — as a result of some complicated changes to its Measure A sales tax rate during the ...

Whether you support the Long-Term Care Trust Fund or not, it’s critical that we manage its reserves wisely. This year, Democrats and Republicans came together in Olympia to support a common sense ...

What I heard from industry leaders when discussing video measurement and alternative currency: We have a long way to go. In March of this year, I traveled to Scottsdale, Arizona in search of ...