Next we come to a David vs Goliath-style clash of similar logos within the same sector: Seattle-born, global coffee giant ...

Logos are everywhere — on smartphones, cars, clothing, and almost everything else made by a company with an identity. Logos help with quick identification and mean something to a brand. They tell a ...

As much as the best Italian performance cars have pushed boundaries in performance and styling, there's also another element that makes them so desirable among collectors. It's hard to define exactly ...

Here is a look at the new rebranding that replaces the 10-year-old Hewlett Packard Enterprise name tag with the “bold” new HPE logo. Hewlett Packard Enterprise Executive Vice President, Chief ...

Few taglines are as instantly recognisable as Nike's 'Just Do It', often accompanied by its famous swoosh symbol. The sportswear giant first introduced the memorable slogan in 1988, crafted by Dan ...

And while not every company can put the same level of dollars toward building and growing a brand as global corporations, any business that has invested time and money into its name has a reason to ...