Disney's Star Wars and Lego are celebrating 25 years of partnership. The team-up was the first time Lego had struck a licensing deal and became a framework for other franchises. Since 1999, Lego Star ...
The latest UCS 'Star Wars' set brings Mando's latest ride to the line... just weeks before 'The Mandalorian and Grogu' is set to phase it out. Reading time 2 minutes We’re just a few weeks away from ...
In our latest Behind the Hype series, we trace how a modest licensing deal between LEGO Group and Lucasfilm evolved into a full-blown cultural phenomenon. What began as a handful of toy sets ...
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