Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, ...

At CES 2026, Lego has announced the upcoming launch of the Lego Smart Play system, an interactive technology the company is calling the biggest evolution to Lego bricks since the introduction of ...

The LEGO Creator 3-in-1 Wild Animals Surprising Spider Toy lets kids build a creepy-crawly spider, a poseable scorpion, or a ...

You’re probably familiar with Lego bricks. If you’re like most people, you played with them as a child. If you have children of your own, there’s a good chance you have a house full of bricks and ...

Giant builds, moving trains and hands-on brick pits take over Freeman Expo Hall Oct. 31–Nov. 1, with part of the proceeds helping children.

Sponsored Content For LEGO fans, there’s a place in Bee Cave where nostalgia, creativity and hands-on fun come together under ...

Marketing chief Julia Goldin says Lego is creating buildings sets around passions that cross demographic boundaries, such as ...

Brick Search Plus members can get 3% cashback on their LEGO shopping in the form of Brick Credits, which can be redeemed ...