With the world’s biggest obsession with plastic surgery and some of the fastest-evolving beauty technology, spas and cosmetic lines in the world, South Korea is a bona fide beauty destination.

The Laneige Glaze Craze Tinted Lip Serum boasts an ultra-hydrating formula powered by 95 percent skin care ingredients. The silicone, donut-shaped applicator makes application a breeze: just squeeze ...

While Korean skin care has taken the US by storm, the best Korean makeup products deserve just as much of a spotlight. These cosmetics boast similarly innovative formulas as their skin-care ...

When you think of Korean beauty, an emphasis on skincare is likely what first comes to mind. Maybe you’ve seen a 10-step K-beauty regimen video on YouTube or personally tried some of these unique skin ...

Whether it’s slugging, snail mucin or the elusive ‘glass skin’, South Korea is the origin point of countless beauty trends that come to dominate TikTok feeds and beauty cabinets worldwide. Seoul, ...

Forbes contributors publish independent expert analyses and insights. Celia Shatzman writes about fashion, beauty and grooming. Villa teamed up with Memebox this month for their first cosmetic ...

You've seen the look popularized by K-pop stars — smooth, blemish-free "glass skin," luscious hair, and the sveltest of bodies. As South Korean pop culture — namely, K-pop and K-dramas — travels ...

Have Korean men gone overboard when it comes to grooming and makeup? Recent reports indicate Korean men have fully embraced feminine beauty rituals which includes the application of foundation, rouge ...

I have three words for you that may change your life: Korean beauty products. On balmy weekday evenings during the years I spent in Seoul, South Korea, you could find me in Myeong-dong. Every one of ...