NEW YORK, July 21, 2022 /PRNewswire/ -- In a reopened case arising from prior NAD decisions, The National Advertising Division (NAD) of BBB National Programs determined that SmileDirectClub, LLC's ...

The winners of this year’s Healthcare Marketing Impact Awards—co-presented by Modern Healthcare and Ad Age—show how to make a lasting impression.

Invisalign is shoring up a pitch to Gen Z with “Stay Clear of Drama,” a campaign that relies heavily on social media influencers to showcase the ease of its removable teeth aligners compared to ...

SAN JOSE, CA--(Marketwired - February 21, 2017) - Align Technology, Inc. (ALGN) today announced a new global brand identity and advertising campaign for the Invisalign brand. The new campaign is the ...

Content marketing generates leads at 62% lower cost over time compared to paid advertising while building long-term practice assets that compound Treatment-specific content built around real patient ...

Who knew avatars in the metaverse might have crooked teeth? They probably don’t, considering they are custom-designed representations of people in the real-world (and it’s unlikely anyone would design ...

Orthodontics brand Invisalign has appointed Louise Cummins as head of marketing for APAC as the brand gets set for an assault on the beauty and cosmetics market. The move marks a new strategic ...