The outbreak of the novel coronavirus disease (COVID-19) started in mid-December 2019, and then rapidly spread to various provinces and cities across China. Public life fundamentally changed as the ...

We vary greatly in our perception of risk, not just because of differences between risks themselves, but also because of individual, contextual and cultural differences too. To better understand and ...

(top) Reaction time vs. difference between acute deterioration risk of reference condition (prostate cancer) and various conditions. (bottom). Risk perception and spatial response are clearly related.

The concept of risk plays a central role in modern society, evident from its wide application in daily life. A quick internet search for “risk” yields millions of results, and the term has become part ...

From confined spaces to cutting-edge aircraft, failures to align risk perception with reality can have catastrophic consequences. What steps can close the gap to improve safety outcomes. The gap ...

Lisa Rosenbaum is a national correspondent for the Journal. Stephen Morrissey, the interviewer, is the Managing Editor of the Journal.

Times of crises often call for strong and rapid action, but in polarized societies, strong top-down policies can backfire. Scientists present a conceptual model of how these dynamics could play out in ...

Light, Nicholas; Fernbach, Philip M. Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk. Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1152-1170. Evoking simplicity in ...