AI agents now provision infrastructure and approve actions, but many inherit over-scoped privileges without proper governance ...

Is cross-device ID graph operator Intent IQ planning to sue all of ad tech? Probably not. But an unusual dilemma has programmatic vendors and ad tech platforms worried about a flurry of potential ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. Okay, now that you gave that some thought, you could answer ...

Customer or buyer intent refers to the motivations that drive consumer behaviors—not simply what they want, but why they want it. The ability to discern the whys behind the whats is obviously ...

Intent-based networking is progressing with properties that deliver all kinds of benefits. David Lenrow discusses the benefits to building intent-based SDN systems. When many people work independently ...

At its heart, marketing is the practice of connecting people or businesses with products and services they need and want. Being able to understand your customers' needs is critical to providing the ...