Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. But what started as an entertainment trend has now evolved into a marketing priority. The ...

TikTok's grip on the short-form video market is tightening, and the world's biggest tech platforms are racing to catch up. Since launching globally in 2016, ByteDance-owned TikTok has amassed over ...

With short-form video now dominant on social media, researchers are racing to understand how the highly engaging, algorithm-driven format may be reshaping the brain. From TikTok to Instagram Reels and ...

As more and more travelers turn to short-form content for trip discovery and inspiration, the stage is set for destination marketing organizations (DMOs) to fully embrace this popular format as the ...

Opinions expressed by Entrepreneur contributors are their own. I started popping into my marketing department’s meetings about a year ago. They were doing a lot of great things, but I noticed ...

The average American adult’s attention span is a staggering 8.25 seconds. In an era of goldfish-esque attention spans, short videos have emerged as a powerful marketing tool. These concise visual ...