Apple TV’s in-camera ident highlights craft over CGI; Channel 4’s 1982 launch ident once did the opposite, pioneering broadcast 3D graphics. A comparison of two branding moments separated by four ...

UK commercial PSB Channel 4 has unveiled a new series of idents which it says authentically reflect life in modern Britain. Created by Channel 4’s in-house creative agency 4creative in collaboration ...

Residents of the Aylesbury Estate in south London have complained for a decade about a dystopian Channel 4 ident filmed outside their homes. The 20-second film hasn't exactly improved the estate's ...

Channel 4 has commissioned award-winning production company Lupus Films (The Tiger Who Came to Tea, We’re Going on a Bear Hunt) to produce a snowy seasonal ident featuring the beloved characters from ...

Channel 4 is largely regarded as a pioneer of modern Great British television, known for award-winning comedies like The Inbetweeners, fly-on-the-wall documentaries such as One Born Every Minute, ...

Foster’s has unveiled 20 new idents as part of its sponsorship of Original Comedy on Channel 4, created by Adam & Eve, with media planning by MediaVest. The idents feature agony uncles Brad and Dan ...

Channel 4 has unveiled brand new idents this morning (Wednesday 14th June). The idents were created in collaboration with 17 independent artists and filmmakers and are set to "authentically reflect ...

Following the BBC's lead, Channel 4 has now unveiled its Christmas ident for 2022 - and it features a beloved festive icon. For this year's ident, Channel 4 has commissioned Lupus Films to produce a ...

British Gas and eco-tech brand Hive have launched 24 idents on Channel 4. Developed by creative agency T&Pm, these idents mark a new collaboration between the brands and Channel 4, announced last ...

Fosters has unveiled some of the new idents created by Adam & Eve for the brand’s sponsorship of original Comedy on Channel 4. Set to go live on Thursday 22 March, the idents feature agony uncles Brad ...

BBC Creative and ManvsMachine collaborated on the channel’s new idents, which are designed to offer a “livestream of the nation” BBC One’s new idents position the channel as the glue between us all.