ITV has announced the launch of its new addressable advertising product – Live Addressable +. Launched on stage at the ITV Palooza, ITV’s flagship commercial event, this development brings addressable ...
ITV has announced that its new ITV Live online service has attracted over one million users in its first week of availability. On June 11, the broadcaster launched its dual-screen initiative at ...
ITV has launched Live Addressable+, bringing addressable advertising to its live linear broadcast channels for the first time. The product is going live through an exclusive beta trial with Omnicom ...
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