-Behavior Inc. and CMS Direct have formed a strategic partnership to offer expanded services to each others’ clients. The deal provides I-Behavior’s clients access the Prefer Network cooperative ...

Early results seem to indicate that newcomer I-Behavior's cooperative database can hold its own with longtime co-ops Abacus Alliance, which is a division of DoubleClick, and Experian's Z-24. “My ...

KBM Group has acquired I-Behavior from its former owners, a group that includes institutional investors, private investors, private equity firms and management and employees, according to KBM CEO Gary ...

Data, data, data…. WPP Group bought i-Behavior on Wednesday as the ad holding company looks to leverage i-Behavior’s direct marketing services “to multi-channel merchants – retailers, financial ...