Understanding where your product fits within the market is critical to its success. One simple, effective tool that marketers use is a product-positioning map, which places products and/or services on ...

What's the first thing that comes to mind when you think of a particular product type? If it's electric cars, you probably think of Tesla. Internet search engines? That'd be Google. Men's shaving ...

Netherlands, 11th Sep 2024 - The technology has changed the dynamics of trade and commerce. There has been a shift in the working of customer relationships. It is the customer that matters. You have ...

Market researchers use perceptual mapping to compare products (and potential products) based on the perceptions of customers. The purpose of a perceptual map is to identify the images that consumers ...

Today, more than ever, businesses need the right strategies to compete and win in the hypercompetitive marketplace. No market or industry is exempt from the need to focus on and adjust the way they're ...

Q: What does it take to position a product as a premium brand? A: The answer might seem obvious, but it is true. The best way to position a product as a premium brand is with a high price. Price sends ...

Opinions expressed by Entrepreneur contributors are their own. When you have a niche product — something that positions a unique value proposition to a customer — it can be hard to figure out your ...

How to create a lasting perception about your brand that makes you stand out from the competition. There’s a lot of wisdom behind the phrase, “Out of mind, out of business.” Marketing experts Al Ries ...