Editor's note: Dr. Michael Wu is the Principal Scientist of Analytics at Lithium where he is currently applying data-driven methodologies to investigate and understand the complex dynamics of the ...

Unsurprisingly, telling someone they are a lot less influential than they think can cause a backlash. Yet Klout, the online influence ranking system, did exactly that when itchanged its metrics ...

New charter program quantifies publisher authority across AI-mediated discovery and zero-click conversions to establish ...

Tired of us marketing/PR types using the word ‘engagement’? Good news. We’ve got a new word to obsess with now. It’s called influence. And Philip Sheldrake… Tired of us marketing/PR types using the ...