(By Rick Fink) If you’re a seasoned writer, you may not agree with this. However, if you are an untrained media rep or a new rep, writing a basic ad can be frightening and hard. Writing a good ad is ...

As someone who enjoys writing (and reading), I deeply admire anyone who has written a book. Many people say they have an idea for a book, but so few put pen to paper. There’s a reason for this — ...