Google returns to federal court on Monday over allegations the tech giant has manipulated the online advertising market, with the Department of Justice pushing to break up parts of the company’s ...

It was the second time in a year that a U.S. court found that the company had acted illegally to remain dominant. By David McCabe Reporting from Washington Google acted illegally to maintain a ...

This targeting helps ensure your keywords reach the right people – reducing wasted spend and improving profitability. However, it’s not perfectly accurate, so it’s best used for inclusion rather than ...

Google’s publisher ad server is everywhere, but some publishers say it’s because there’s barely a choice. Google’s publisher ad server is everywhere, but some publishers say it’s because there’s ...

As the US Department of Justice aims to break up Google’s alleged ad tech monopoly, experts say that remedies sought in the antitrust trial could potentially benefit not just advertisers and ...

In another major legal blow to Google, a federal judge on Thursday ruled that the search giant held an illegal monopoly over some advertising technology, a ruling that could reshape the online ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

The search funnel is shrinking in the generative AI boom and Google is making changes to keep apace.

In traditional forms of advertising, marketers often define their target audience based on basic demographics like age and gender. “Our target customer is women 25-45!” “Our target customer is men ...