Google Ads retargeting: A guide to your data segments

Think retargeting in Google Ads is just banner ads? The real takeaway: your first-party data now powers AI performance — so ...

Google Ads adds beta data source integrations to conversion settings

Google Ads now lets advertisers connect external data to conversions, improving measurement and performance.
Medical Marketing & Media

Google grants expanded access to text guidelines for AI-powered search ads

Thursday morning, Google announced expanded beta access to new text-based controls for its AI Max for Search layer and Performance Max (PMax) campaigns in Google Ads. Marketers creating and planning ...
Hosted on MSN

Google pushes AI Max tool with in-app ads

Google is now advertising its own AI features inside Google Ads — a rare move that puts promotion directly into advertisers’ workflow. What’s happening. Users are seeing promotional messages for AI ...

Google Ads API Version 23.1 Now Available

Google has released a minor version update to the API, version 23.1. This update has changes to account management, campaigns ...