The following post was published on the Knowledge@Wharton website on December 5, 2012. Can work be fun? Is it possible for customers to have the same deep engagement with an organization's products or ...

CNW/ - The Ontario Securities Commission (OSC) today published its third behavioural science research report on gamification and retail investing, continuing its extensive work to understand how ...

The following article was posted on the Knowledge@Wharton website on February 11, 2014. In 2011, a game called Foldit caused a sensation by solving a decades-old scientific mystery in just three weeks ...

What is lost when a worker completes actions—such as helping a client or ensuring safety—in exchange for incentives like digital badges, placement on a leaderboard, or in-office rankings? A study by ...

Just Salad is taking a different approach to loyalty. Instead of the typical, points-based structure used by most restaurants ...

Gamification has become a real buzzword over the last few years: News articles and statistics about applying game mechanics to incentivize behavior are published almost every day, and we’re seeing ...

With U.S. colleges and universities battling enrollment declines, many student affairs officials are turning to gamification platforms to meet students where they are and keep up with the evolving ...

Gamification has become a familiar way to guide engagement in iGaming. Missions, progress tracking, levels, and challenge loops create momentum and shape how players move through the platform.

How to use gamification to increase the adoption of your enterprise application Your email has been sent Jump to: Gamification is the application of game design principles in non-game environments.

Introduction The integration of cutting-edge technologies such as Artificial Intelligence (AI), Virtual Reality (VR), ...

“Gamification techniques can put investors at risk, but when used thoughtfully, they can encourage positive behaviours like ...