“TikTok and app filters are playing a role in the faux freckle popularity,” explains Lisa Aharon, a New York City-based makeup artist. “They are also a fun way of playing with your complexion, ...

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Fake it until you make it. svetikd / Getty Images With barely there, no-makeup-makeup continuing to reign supreme among beauty’s elite, it was only a matter of time before freckles became a bonafide ...

Even if you weren’t born with freckles under your eyes, you can still “fake it ‘til you make it.” Amazon just knocked 10% off the price of its No. 1 best-seller in the “Body Glitter” category, Fazit’s ...

Taylor Swift seemingly wore these freckle makeup patches from Fazit, a TikTok viral brand, which can be shopped here on Amazon Prime. Since first attending Kansas City Chiefs games last season, Swift ...

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